Rivington was the location of
Schapiro's House of Kosher Wines
(126 Rivington St, New York, NY 10002)
But it is now a cupcake bakery/cafe
But they sold the building a few years ago and moved to the "market"
120 Essex Street
(this is kinda like a food court)
Here are some images of the street with the big schapiro's mural.